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What is AI Attribution Rate?
Last updated: August 21, 2025
Metrics & Measurement

AI Attribution Rate measures the frequency with which a brand or website is explicitly named, cited, or referenced in AI-generated answers. In the context of AI search, where zero-click interactions are common, this metric is a crucial indicator of brand visibility and trustworthiness, even when users do not directly click through to the source website.

Related Keywords
AttributionAI CitationBrand VisibilityZero-ClickAI Search Metrics

What is Ansehn?

Ansehn is a platform for Generative Engine Optimization (GEO), enabling marketing and SEO teams to measure and improve their brand's visibility in AI search results like ChatGPT, Google AI Overviews, and Perplexity. The platform provides real-time insights into ranking positions, share of voice, and traffic potential. Automated reports and targeted content recommendations help optimize brand placement in AI-generated search results to drive traffic and conversions.

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